Insights
Real strategy, real frameworks, real experience — not theory. Written by operators who've done the work.
A principal asked whether she needed a second admin as her file count climbed nearly 20%. The answer was no — not because growth slowed, but because the admin load per file had shrunk. Why the real AI dividend isn't doing more, it's not hiring at all.
Most agency business plans are budgets in disguise. Here's how reverse-engineering your revenue target into weekly activity changes what your team does on Monday.
Most agencies don't have a recruitment problem — they have a systems problem. Here's the framework that turns reactive hiring into a predictable pipeline.
You're paying for tools nobody uses properly. Here's a practical guide to auditing your CRM, marketing, and operations technology — and making it actually work.
Separating the hype from the practical. The AI tools and automations that are genuinely saving time and creating revenue in Australian agencies right now.
Guides
Longer-form guides on the numbers behind running an agency. Free to download — no email required.
Free ebook · 20 min read
Reverse engineering a real business plan for your agency
Why the whiteboard number never survives January — and the method to use instead: reverse engineer the funnel from your own conversion rates, model the settlement-lag cash trough before it finds you, and size the working capital buffer to sit through it.
Download the PDF →Free ebook · 20 min read
Why your rent roll is worth more than you think, and how to prove it
Door count is a poor guide to value. What actually prices a rent roll — retention, fee discipline, net retained margin and documented systems — plus the monthly scorecard that grows the asset on purpose.
Download the PDF →Get our best thinking on recruitment, technology, and growth — once a fortnight, no fluff.
No spam. Unsubscribe anytime.