About Colab
Colab exists because the real estate industry doesn't need more courses, more coaches, or more one-size-fits-all programs. It needs partners who've been in the chair.
Colab was founded by Andrew McCulloch — a real estate operator with over 15 years of experience leading and scaling agency networks across Australia. Over the course of that career, Andrew personally recruited hundreds of agents, built the systems that underpin high-performing offices, and led teams through every market cycle imaginable.
The advisory was born from a simple observation: the principals who grow the fastest aren't the ones who work the hardest. They're the ones who build systems — for recruitment, for technology, for growth — and then work on the business instead of in it.
Most advisory in this space comes from people who studied business and then started coaching. Colab is different. Every recommendation, every framework, every system we build comes from direct experience doing the work — not observing it from outside.
Hard work matters, but without a system it just keeps you busy. We build the infrastructure that makes effort compound.
The right tools, properly implemented, change what's possible. The wrong tools, half-used, are just an expense.
A twelve-week course doesn't change an agency. Ongoing, hands-on partnership does. We stay until the systems run without us.
Colab is backed by a small team of highly skilled partners who bring the technology, systems, and leadership experience behind the work.
Founder · Growth & Agency Strategy
Andrew is the founder of Colab and a real estate operator with over 15 years of experience leading and scaling agency networks across Australia. He has built the strategy, systems and technology behind high-performing offices, recruited and led hundreds of agents, and guided teams through every market cycle. He works hands-on with principals on growth strategy, operations and building agencies that scale.
Partner · Sales & Agency Leadership
Avi is the Group CEO and Principal of the Ray White AKG group — spanning Ray White Marsden, Daisy Hill, Brookwater and Greater Springfield — one of the fastest-growing agency networks in the country. A former law and commerce professional turned award-winning agent, he has broken street sale records and built the fastest-growing property management business in Australia. He is a multi-year Chairman's Elite Business Leader, REIQ Large Residential Agency of the Year (2024), and a repeat REB finalist for Australian Principal of the Year. Avi brings frontline agency leadership and growth experience to Colab's advisory.
Partner · Leadership & Performance
Nigel is the Managing Director of Future Platform and one of the region's most experienced executive advisors, with over 30 years guiding leaders, teams and businesses to perform at their best. Rated among the region's top five CEO coaches, he has worked with thousands of teams across banking and finance, property, professional services and telecommunications, and has facilitated executive strategy and team-development programs across Australia, New Zealand, Asia, Europe, the UK and the USA. He holds a B.Ed (Hons) and an M.A. in Psychology.
Partner · Technology & AI
Steve brings the technology and AI side of Colab's advisory. The founder of Syfre, a Brisbane AI consulting and automation firm, he was previously the technical co-founder of Realty Assist and has deep experience integrating real estate technology — including most of the major CRM providers. He helps principals turn disconnected tools and manual processes into systems that scale.
Partner · Sales Psychology & Performance
Pancho is the CEO of Frontier Performance and a leading authority on the psychology of selling, communication and negotiation. Since 1991 he has trained more than 5,000 salespeople, principals and business leaders in how people make decisions — and how to influence those decisions under pressure. In real estate, his People Who Read People® methodology is used to lift listing conversion, reduce vendor and buyer resistance, and hold price in negotiation — going beyond scripts and short-term motivation to change behaviour that sticks. He brings the sales psychology and performance side to Colab's advisory.
Partner · Risk, Compliance & Governance
Nathan is a strategic risk and compliance leader with more than 25 years' experience across financial services, government and regulated industries. He specialises in designing and implementing enterprise risk frameworks, regulatory compliance programs, and oversight of critical operations and material service providers. Nathan has led risk-in-change during major business transformations and acquisitions, advised boards and executive teams on strategic and operational risk, and built risk-culture and education programs that embed strong governance across organisations. He combines deep technical knowledge of regulatory expectations with practical stakeholder engagement and a track record of delivering measurable improvements in control effectiveness and business continuity.
Partner · Recruitment & Talent
Simon is the Founder and Managing Director of both Primus Recruitment and Australian Real Estate Brokers (AREB), and a highly accomplished, multi-disciplinary business leader. With over 20 years of experience in leadership and management roles, he has worked with a wide range of multinational organisations across leadership, recruitment, mergers and acquisitions, and training and development. His ability to identify opportunity, drive strategic growth and build high-performing teams has made him a trusted advisor across industries, consistently delivering measurable results for the organisations he partners with.
We're selective about who we work with — not because we're exclusive, but because advisory only works when both sides are committed. Start with a conversation.
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